Media Pack | Why you need it & What to include

A media pack is something a lot of bloggers talk about but something I found really difficult to find out about when I was building mine. It doesn’t matter how big you are, you should always have a media pack and I’m here to save the day and tell you why. And then of course I’m going to tell you how to do it. Because that’s the kind of person I am.


Why do you need a Media Pack?

Media packs – incase you didn’t know – are basically a sheet or document, that shows PR’s and companies what you’ve done, who you are and you’re achievements. I always think of it as a bloggers CV!

I personally loved it after I got mine because when you first start obviously you do a lot for free. When it comes to the point that you might want to start charging, asking if they have a budget or whether the gig is paid is such an awkward question. When you’ve got a media pack you can just say “I’ve attached my media pack” and guess what – most people are receptive to it.

My theory is this, if they can get it for free – they will. You have to ask and know your worth because not many people will offer it on a plate!

Charging is a minefield and quite personal so I won’t be talking about that! But I will talk about what you should include in your media pack! Design wise, I would say to keep it clean and easy to read whilst maintaining your ‘brand’ image. When I first created it, I made mine really compact so it fitted on an A4 page, now it’s really clean and clear and about 4/5 pages long!!

media pack - blogging tipsmedia pack - blogging tips

What To Include

About You & Your Blog

This should be a little block of writing just saying when the blog established and what your blogs about with a few lines about you and your personal acheivements!

Contact Details

These should be super clear and easy to find

Monthly Stats

Update your stats monthly, I include my page views, sessions, unique users and bounce rate. If you don’t have google analytics, what are you playing at?! These are the only stats that brands accept and trust from my experience as other analytics programmes and websites can vary A LOT.

Social Media Following

I update this every time I send my media pack out.
I know it’s not a great thought, but this really does matter. People want to know what your social followings are and it’s not rare to have brands that want to work with you exclusively on your social media or based on the following of your social media.

Past Collaborations

The longer you’ve been blogging the more brands you’ll have racked up so I tend to just put the top ones I’ve worked for or brands I have worked with repeatedly. I do try and put as many in but it needs to be clean and easy to read, remember you want to impress them too!


Again, this is something that racks up with the more brands you’ve worked with and the longer you’ve been blogging, but anywhere you’ve been featured should be included – I wouldn’t include social on this but I’ve heard some people do.


Now you don’t have to include this – but I found as I said before it does the awkward job of asking how much for you! I think it’s a good idea to list the services you offer and how much you charge with a breif description of what they can expect for this price.

media pack - blogging tipsmedia pack - blogging tips

This denim skirt, if only the sun would come out and stay out I just know we’d be bestie’s. I’m so in love with the fringing on it and it’s not too cold to be wearing it with a chunky knit and boots to balance out the coldness. I just need to get tanning my pasty, white, dry legs so that they’re suitable for the public to view – my poor boyfriend.

Shop My Look

A lot of what I’m wearing (apart from the skirt) is old but I’ve scoured the internet to find similar pieces which you can shop below!!

media pack - blogging tips

Jumper : Old – Similar Here
Skirt : Boohoo @ Asos
Boots : Old – Similar Here
Sunglasses – Topshop

Bag : Sold Out – Similar Here

If you love my blog then make sure you show me some lovin’ and follow me on Bloglovin! I always do blogging tips on a Thursday, and general fashion and beauty/life are all day err’yday! You can also find me on instagram and snapchat at sineadcrowe AND don’t forget to check out all of my other blogging tips here!

All photography by Kirk Schwarz – you can find him here and here!



  1. Emma Louise
    19th May 2016 / 9:30 am

    I have just updated my Media Kit recently and I have everything on it apart from fee’s. I love creating a Media Kit to represent you and your blog.

    • Sinead
      30th May 2016 / 10:54 pm

      I know its like a blogging CV!

  2. Lisa Santos
    19th May 2016 / 12:55 pm

    I hav a media kit since I started blogging seriously and it really opened s lot of doors I never thought it would. It makes everything look much more professional shows how serious you about blogging. I actually include mine on my navbar and I think that that increases the probabilities of brands wanting to work with you if that is what you are looking for in the world of blogging.

    • Sinead
      30th May 2016 / 10:52 pm

      Thats an interesting idea actually! I just find that I like to send my media pack to brands depending on the brands!

  3. 19th May 2016 / 1:15 pm

    This is a great post, I love how honest and open you are, not afraid of sharing these tips and what the experience has taught you. I’ve only been blogging for a month now, so I won’t need a media pack for a looong time, but I read and enjoyed this anyway haha 🙂

    Have a lovely day Sinead! x


    • Sinead
      30th May 2016 / 10:52 pm

      Thanks lovely! Such a kind comment and I do feel the same which is why although a lot of my tips aren’t so original I feel that I’m super honest about things which a lot of people don’t seem to be!

    • Sinead
      30th May 2016 / 10:50 pm

      I’ve not taken it out since the sun came out! I love it so so much!

  4. Claire
    19th May 2016 / 1:54 pm

    Love this post, I’ve been told a few times that I need a media pack for my blog….but so far I haven’t figured out how to make it or what should be on it, so this post has come in really helpful for me 🙂

    • Sinead
      30th May 2016 / 10:50 pm

      Ah yay glad it’s helpful! Thanks hun!

  5. Judith Crawford
    19th May 2016 / 4:07 pm

    Really informative post Sinead, thank you! I’m reasonably new to blogging and have been contacted by 2 PR agencies in the last week so you’ve promoted me to get a media pack together!

    Judith xx

    • Sinead
      30th May 2016 / 10:50 pm

      It’s totally worth it! I hope the media pack putting together went well and that you get some great work with the PR agencies!

  6. Hannah Lucy
    19th May 2016 / 6:22 pm

    Great advice!

    • Sinead
      30th May 2016 / 10:49 pm

      Thanks lovely! Glad you found it helpful! I hope you can put it to good use!

  7. Aimée Julia Cottle
    20th May 2016 / 5:39 pm

    This is really helpful – I recently set up my media pack, but I hadn’t thought to include fees. I think that could be useful, so I’ll add it. Thanks! x x

    • Sinead
      30th May 2016 / 10:45 pm

      It’s something you can change for each company as well! If you want to add fees for certain companies and not for others!

  8. Nereyda @This Girl Is Obsessed
    25th May 2016 / 9:09 pm

    Thanks for this! I need to update mine and I’m having a hard time finding a good and easy to customize template.

    • Sinead
      30th May 2016 / 10:37 pm

      No problem! I’m glad you found it helpful!

  9. Sinead
    30th May 2016 / 10:44 pm

    I’m glad you like it and hope you can put it to good use!!!

  10. Sinead
    30th May 2016 / 10:47 pm

    I didn’t until I’d been blogging for nearly a year but even just for yourself it’s a great way of seeing how your blog is growing and even if you don’t charge it’s good to show brands your value! I say why the hell not!

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