Domain Authority | What it is and how to grow it

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Domain Authority. Everyone has one, but only 50% of people know what it is. Of that 50%, only 50% care about it and of that 50%, only 10% know what to do about it. OK you got me I made those figures up. But when I recently did an insta story taking about mine the overall reaction was “whaaa?“. Obviously this gave me a great idea for another blogging tips post . .

What is Domain Authority?

Domain authority is essentially a ranking on how good your website is. Developed by Moz it ranks sites from 1 – 100 and is the most important ranking in terms of SEO. Only sites like Facebook and WordPress have a domain authority of 100, generally speaking 25 + is what a lot of advertisers and companies look for in a site.

As a blogger, having a good domain authority helps companies to see the authority of your site based on traffic and SEO. Having a high SEO will also help you to get more collaborations from sites that are looking to boost their own SEO as you linking back to them will highly benefit their sites. You can check your domain authority here.

Click here for the rest of my blog tips here . .

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How To Grow Your Domain Authority Organically

So before I talk about the different things I’ve been doing to boost my domain authority, I thought I’d tell you about what actually affects it. It’s also super important to note that to grow it organically, will take time. Of course there are probably robots that will do it for you (there seems to be robots for everything these days) but we’re all honest here so let’s not go into that! Points that affect it are; links to and from your site, bad links, age (hence why it takes time), traffic and SEO.


Follow the internet rules

Basically, don’t piss google or any other site that measure your site off. Don’t spam key words, don’t put “do follow” links in for collaborations, always be honest about paid work. .  you get the picture. Being a good internet user and abiding by the ways of the www dot will always help.


SEO has a huge affect on the measure of your domain authority so don’t key word spam, use effective key words, manage your meta tags, your titles, your descriptions, your alt tags and all’o that jazz. This will just generally benefit you and your site anyway! I did a post a while back with some super simple and easy to action SEO points here. And if you do one thing today (and your on wordpress) download the Yoast plugin.

Guest Posts

Guest posts are an amazing way of boosting both your SEO and domain authority. Any links back to your site from a trusted site will do wonders – essentially for the same reason as why brands will want to work with you for your high domain authority. Although I personally don’t accept guest posts, I regularly do them for other brands which is also great for building awareness of your blog and reaching a new audience! Here’s one I did for Jigsaw back in January!

Keep Track of Bad Links

Broken links or bad links are very damaging for your SEO & domain authority. It affects how google reads your site which in turn affects the others. I personally check mine twice a month, once if I’m being super lazy! I use this website which shows all of the broken links which I then either remove or update. Often for me it’s old products that have since sold out.

Use Internal Links

Don’t forget the importance (and ease) of linking internally to your own site. See how earlier I linked to my other blogging tips did it again. Totally relevant information and something you might want to click on. Keeps the user on the site longer, boosts SEO, boosts domain authority. badda bing, badda boom!

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  1. The Purley Girly
    25th April 2017 / 1:57 pm

    This is such a helpful and very well explained post! Thank you!

    • Sinead
      25th April 2017 / 4:04 pm

      Ah thanks so much lovely! I’m so glad that you found it useful!

  2. Lea H
    25th April 2017 / 4:31 pm

    Thank you so much for finally explaining this to me and which numbers matter. I’ll be right off fixing some broken links ;).
    Lea, xx

    • Sinead
      1st May 2017 / 8:18 pm

      haha the first is always the hardest! I had pages of them!

    • Sinead
      1st May 2017 / 8:18 pm

      Thats ok babe! Always happy to help! Glad you liked the post

  3. 25th April 2017 / 9:28 pm

    This is such an interesting post – I’ve never understood domain authority and SEO, but I’ve been seeing it mentioned a lot on twitter etc. This is really helpful, and I’ll be taking on board your tips!
    Emily xx

    • Sinead
      1st May 2017 / 8:18 pm

      Ah yay I’m so glad it helped you babe and I was totally the same before!

  4. Ruth Fishwick
    26th April 2017 / 9:03 am

    Love this post. I work in blogger outreach and have my own blog too so I see both sides of the coin. I love seeing bloggers sharing the love and helping inform about the industry. Whilst content and engagement are super important, a good DA defo offers a helping hand too 🙂 Thanks for sharing!

    • Sinead
      1st May 2017 / 8:17 pm

      Oh that must be so interesting to see both sides of the page babe! So glad you liked it x

  5. lana
    3rd July 2017 / 8:28 pm

    Such a great post! Found some useful tips and fixed all of my broken links already! What do you do with pages that are no longer there and you can’t find a product? Do you just deleted them or find something similar? Thanks xx

  6. Chichi
    30th November 2017 / 11:10 pm

    Thank you for these tips! My DA has been increasing and I’m working so hard on my blog.


    • Sinead
      10th December 2017 / 7:50 pm

      I’m so glad that I could help you babe!

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