A media pack is something a lot of bloggers talk about but something I found really difficult to find out about when I was building mine. It doesn’t matter how big you are, you should always have a media pack and I’m here to save the day and tell you why. And then of course I’m going to tell you how to do it. Because that’s the kind of person I am. Why do you need a Media Pack? Media packs – incase you didn’t know – are basically a sheet or document, that shows PR’s and companies what you’ve done, who you are and you’re achievements. I always think of it as a bloggers CV! I personally loved it after I got mine because when you first start obviously you do a lot for free. When it comes to the point that you might want to start charging, asking if they have a budget or whether the gig is paid is such an awkward question. When you’ve got a media pack you can just say “I’ve attached my media pack” and guess what – most people are receptive to it. My theory is this, if they can get it for free – they will. You have to ask and know your worth because not many people will offer it on a plate! Charging is a minefield and quite personal so I won’t be talking about that! But I will talk about what you should include in your media pack! Design wise, I would say to keep it clean and easy to read whilst maintaining your ‘brand’ image. When I first created it, I made mine really compact so it fitted on an A4 page, now it’s really clean and clear and about 4/5 pages long!! What To Include About You & Your Blog This should be a little block of writing just saying when the blog established and what your blogs about with a few lines about you and your personal acheivements! Contact Details These should be super clear and easy to find Monthly Stats Update your stats monthly, I include my page views, sessions, unique users and bounce rate. If you don’t have google analytics, what are you playing at?! These are the only stats that brands accept and trust from my experience as other analytics programmes and websites can vary A LOT. Social Media Following I update this every time I send my media pack out. I know it’s not a great thought, but this really does matter. People want to know what your social followings are and it’s not rare to have brands that want to work with you exclusively on your social media or based on the following of your social media. Past Collaborations The longer you’ve been blogging the more brands you’ll have racked up so I tend to just put the top ones I’ve worked for or brands I have worked with repeatedly. I do try and put as many in but it needs to be clean and easy to read, remember you want…